Access to products and services is much easier nowadays due to the technological advancements that have happened over time. People do not have to travel from their homes to get services but rather this is possible through online transactions that can be done from anywhere. Over the top service providers avail videos and other media to users who subscribe by paying for a given period of time. People enjoy watching movies and videos especially when they have the choice of time to watch the content. Traditional television shows and programs required people to tune in to specific channels at a given time to watch them.
Through over the top services, users choose what to watch and can watch the content at any given time of their choosing. The services also allow users to save the content for later viewing through downloading to devices like computers and phones. The firms that provide over the top subscription services rely on data to enable them make better decisions for customer retention. There are analytic tools specially developed to help the subscription video service providers to get accurate reports about the subscribers and other information. The tool presents the firms with a detailed report on the progress of their services and campaigns by analyzing the various channels used to avail their services.
The tool deploys artificial intelligence to collect and process the information and then create relations from that information. A business can identify certain issues that need to be fixed or improved in order to keep customers satisfied through the reports given. A customer happiness index enables the firm to spot customers who are unsatisfied by their services to make adjustments that will retain them. No service provider wants to lose customers and the information given from the customer happiness index helps them make better decisions. Trending videos and shows which seem to be popular among users are showed to the firm so that they can present them to their customers.
All over the top service providers want yo increase the subscriber lifetime values that is possible when the tool is deployed to provide better information. The tool also simplifies the process of managing customer subscriptions and the payment methods for each of the customers. Subscription video businesses partner with third party distribution channels and applications and the tool offers detailed reports about these too. The success of the third party distribution channels is shown to the business so as to identify those that are more successful. Video businesses need to know what their customers want for better service provision.