On Marketing: My Thoughts Explained

What to Consider When Choosing an SEO Company

There are so many companies offering search engine optimization (SEO) services today that it can be daunting to pick the right one for your needs. As you may know, SEO is a long-term investment that can considerably impact your web presence in a positive or negative way, so you have to be careful with your choice.

Here are the top five considerations you should make before hiring an SEO company:


If a company makes promises that seem too good to be true, run. You want your SEO provider to be as honest and realistic as possible when discussing results. As SEO is an ongoing process, no one can guarantee high rankings since search algorithms being changed every now and then.


It’s wise to look at a company’s history when assessing its value. You will find lots of new and promising agencies that will eagerly take you business, but there’s no denying the advantage of working with seasoned experts. Such exposure will have given them more knowledge and skills when it comes to building and executing the most effective SEO campaigns.

Case Studies

It’s not enough that an SEO agency has case studies – they should be happy to present them to you. These are testaments to what they can do for you, so make it a point to review them before moving forward.


There is no such thing as an SEO certification per se, but most legitimate agencies do have standard certifications for Analytics and PPC. The big three – Google, Yahoo and Bing – issue their own PPC certifications, which mainly prove that an SEO company has in-depth knowledge of their advertising platforms.

White Hat Only!

When considering a particular SEO agency, ask them to explain the strategies they use in layman’s terms. With an ethical company, you can expect satisfying and timely answers or responses to any questions or concerns you might have.

Positive Client Reviews and References

Client reviews and references are probably the best view you can get into a potential experience with an SEO company. ) for credibility (marketing websites are often biased and misleading). And it the company won’t give client references, be suspicious.

SEO can be a tough subject to those who have little knowledge of it, but with some basic research, the right SEO experts shouldn’t be so hard to find. Lastly, make sure you consider at least two or three different options so you can compare them and make a more educated choice in the end. But don’t make the mistake of zeroing in on pricing because there are several other crucial issues involved, like track record and customer service.

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